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Liverpool University employs beacon technology

Beacons are being used by Liverpool John Moores University to help students access discounts and coupons and find their way around

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City of Norwich enables proximity marketing for retailers

A government funded initiative will help the City of Norwich drive engagement on the high street through mobile connection with customers

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NFC Forum and Bluetooth SIG address Bluetooth Smart

The groups are providing guidance on using NFC for Bluetooth Low Energy (BLE) pairing, which is present in the beacon technology used by retailers

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Consumers receptive to beacon technology

A new survey has found more mobile consumers would be willing to receive retailer messages via beacon technology than retailers may have first thought

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South Coast shopping centre adopts beacon tech

Beacon technology introduced by Eastleigh's Swan Centre to deliver targeted promotions to instore customers and narrow gap between 'clicks and bricks'

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Convenience stores trial beacon tech

Mobile-commerce joint venture brings Bluetooth Smart deployment to pilot with beacon provider to enable push marketing for sandwich shop chain

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