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Liverpool University employs beacon technology

Date: 12.09.16 | Section: News
Beacons are being used by Liverpool John Moores University to help students access discounts and coupons and find their way around

City of Norwich enables proximity marketing for retailers

Date: 01.07.14 | Section: News
A government funded initiative will help the City of Norwich drive engagement on the high street through mobile connection with customers

NFC Forum and Bluetooth SIG address Bluetooth Smart

Date: 26.06.14 | Section: News
The groups are providing guidance on using NFC for Bluetooth Low Energy (BLE) pairing, which is present in the beacon technology used by retailers

Consumers receptive to beacon technology

Date: 24.04.14 | Section: News
A new survey has found more mobile consumers would be willing to receive retailer messages via beacon technology than retailers may have first thought

South Coast shopping centre adopts beacon tech

Date: 18.03.14 | Section: News
Beacon technology introduced by Eastleigh's Swan Centre to deliver targeted promotions to instore customers and narrow gap between 'clicks and bricks'

Convenience stores trial beacon tech

Date: 20.02.14 | Section: News
Mobile-commerce joint venture brings Bluetooth Smart deployment to pilot with beacon provider to enable push marketing for sandwich shop chain