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REPORT: Showrooming trend on the rise
Date:
15.11.13
| Section:
News
New study into UK shopping habits in the digital age reveals more consumers than ever are using their smartphones to browse while in High Street stores
IAB encourages mobile innovation instore
Date:
04.07.12
| Section:
News
Calls on retailers to solve retail and customer problems with latest mobile-based technologies
According to the Internet Advertising Bureau (IAB) in the UK, 92% of shoppers research products while on the move. Of these, nearly half go into a store to buy, 37% make their purchase on a desktop PC and 28% do so on their mobile.
IAB releases e-privacy marketing guidance
Date:
16.03.12
| Section:
News
IAB Affiliate Marketing Council publishes Consumer Transparency Framework for online marketing publishers and affiliates
