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Researchers pioneer loyalty benchmarking study
Date:
29.10.23
| Section:
News
Anonymised survey launches to establish operational and performance benchmarks for loyalty programmes globally
Do the benefits of RFID outweigh the costs?
Date:
13.01.14
| Section:
Ask The Expert
Marketers struggle to measure multichannel ROI
Date:
04.09.13
| Section:
News
New market research reveals brand marketers lack confidence in measuring ROI and are wasting digital spend
Brooks Brothers invests in big data
Date:
22.03.13
| Section:
News
New data mining and business intelligence tools will help retailer optimise online channels as part of multichannel growth strategy
Marketing ROI and new media elude EMEA retailers
Date:
25.05.10
| Section:
News
Omniture EMEA analytics survey finds only 10% of EMEA respondents are using social, mobile and video in their marketing mix