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Do the benefits of RFID outweigh the costs?

Date: 13.01.14 | Section: Ask The Expert

Marketers struggle to measure multichannel ROI

Date: 04.09.13 | Section: News
New market research reveals brand marketers lack confidence in measuring ROI and are wasting digital spend

Brooks Brothers invests in big data

Date: 22.03.13 | Section: News
New data mining and business intelligence tools will help retailer optimise online channels as part of multichannel growth strategy

Marketing ROI and new media elude EMEA retailers

Date: 25.05.10 | Section: News
Omniture EMEA analytics survey finds only 10% of EMEA respondents are using social, mobile and video in their marketing mix