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Survey: consumers prefer brands that communicate principles

Results from a recent brand advertising survey reveal that consumers are more likely to buy from brands that communicate with purpose

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Homebase signs up for TV marketing analytics

New contract with gives retailer a new source of insight to drive reach and effectiveness through its television advertising campaigns

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STUDY: Crocs grows global affiliate revenue

Footwear brand increases revenue across 12 European Union countries with dedicated affiliate management

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The calm after the storm

Carl Holmquist highlights how customer calls could offer local opportunities often overlooked by retailers, especially during such stormy weather and times

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Tesco petrol stations get digital signage

Deal to introduce digital technology to UK petrol station network of supermarket giant will reach audience of 5m and enable real-time audience measurement

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AdCubes add third dimension to display

3D projection mapping used in installation to promote new Monster headphones and enthral shoppers in Southampton

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Soho's appointment boosts digital marketing

Alternative fashion retailer signs e-commerce partner up to improve online search and advertising performance

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Should retailers make use of eye-tracking technology?

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INFOGRAPHIC: Advertisers capitalise on mobile

Performance marketing network reveals retail sectors as diverse as group buying and department stores that are making gains with affiliate tracked m-commerce initiatives

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Linkz IM takes aim at QR code failure

New mobile augmented reality technology turns labels into links for retailers to connect up print and point-of-sale (PoS) advertising with digital content

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