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Survey: consumers prefer brands that communicate principles

Date: 24.06.14 | Section: News
Results from a recent brand advertising survey reveal that consumers are more likely to buy from brands that communicate with purpose

Homebase signs up for TV marketing analytics

Date: 16.04.14 | Section: News
New contract with gives retailer a new source of insight to drive reach and effectiveness through its television advertising campaigns

STUDY: Crocs grows global affiliate revenue

Date: 24.01.14 | Section: News
Footwear brand increases revenue across 12 European Union countries with dedicated affiliate management

The calm after the storm

Date: 13.01.14 | Section: Market Analysis
Carl Holmquist highlights how customer calls could offer local opportunities often overlooked by retailers, especially during such stormy weather and times

Tesco petrol stations get digital signage

Date: 29.10.13 | Section: News
Deal to introduce digital technology to UK petrol station network of supermarket giant will reach audience of 5m and enable real-time audience measurement

AdCubes add third dimension to display

Date: 09.10.13 | Section: News
3D projection mapping used in installation to promote new Monster headphones and enthral shoppers in Southampton

Soho's appointment boosts digital marketing

Date: 19.08.13 | Section: News
Alternative fashion retailer signs e-commerce partner up to improve online search and advertising performance

Should retailers make use of eye-tracking technology?

Date: 01.05.13 | Section: Ask The Expert

INFOGRAPHIC: Advertisers capitalise on mobile

Date: 17.04.13 | Section: News
Performance marketing network reveals retail sectors as diverse as group buying and department stores that are making gains with affiliate tracked m-commerce initiatives

Linkz IM takes aim at QR code failure

Date: 25.03.13 | Section: News
New mobile augmented reality technology turns labels into links for retailers to connect up print and point-of-sale (PoS) advertising with digital content