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Smashbox eyes new technology

Date: 24.07.17 | Section: News
Cosmetics brand Smashbox is utilising eye-tracking technology to gauge customer interest

Lowe’s unveils latest app

Date: 23.05.17 | Section: News

Customer app augmented reality for Argos

Date: 04.08.14 | Section: News
A new Argos scan function will bring the Argos catalogue to life for over 8 million people

Augmented Reality a reality at Tesco

Date: 11.07.14 | Section: News

Selfridges displays futuristic experiences

Date: 16.01.14 | Section: News
High concept campaign offers augmented and virtual reality experiences using state-of-the-art 3D tracking and wearable technologies to showcase superyachts and watches

RBTE partners for Innovation Theatre

Date: 08.11.13 | Section: Events News
Retail technology business accelerator adds to roster of trade show sponsors and ups the 'wow' factor with new-look Retail Innovation Theatre

Retail meets gaming

Date: 23.08.13 | Section: Market Analysis
DNA founder, Kevin Williams, updates readers on how digital entertainment is adding new dimensions to retail

Linkz IM takes aim at QR code failure

Date: 25.03.13 | Section: News
New mobile augmented reality technology turns labels into links for retailers to connect up print and point-of-sale (PoS) advertising with digital content

Clarks uses augmented reality advertising

Date: 10.02.12 | Section: News

Nestlé adds augmented reality to its cereal boxes

Date: 30.04.11 | Section: News
Brands such as Chocapic and Nesquik included in interactive promotion that turns its packaging into a video game to offer a new online virtual experience