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Survey: millenials want an omnichannel brand experience

Date: 16.07.14 | Section: News
A recent study revealed that 60% of millenials surveyed expect a consistent experience whether online, in-store or on the phone

Adidas hails analytics as a brand experience enabler

Date: 09.07.14 | Section: News
Sports giant adidas highlighted the influence of BI and analytics on its brand this week during a MicroStrategy conference. Monica Heck reports

Survey: consumers prefer brands that communicate principles

Date: 24.06.14 | Section: News
Results from a recent brand advertising survey reveal that consumers are more likely to buy from brands that communicate with purpose

New mobile app for luxury brand Daniel Footwear

Date: 23.06.14 | Section: News
The footwear and accessories retailer has created its first mobile app to enable more personalised shopping

Kipling moves its brand activities to the cloud

Date: 12.06.14 | Section: News
Bag retailer Kipling deploys cloud collaboration technology to support expansion

The three stages of social

Date: 28.03.14 | Section: Market Analysis
Social sales and marketing expert Gideon Lask takes a look at who's who in terms of using social networking to increase brand engagement, customer advocacy and profits from online

Sports Direct manages marketing resources

Date: 07.03.14 | Section: News
New marketing software system will help drive growth by delivering marketing process automation and best practices for international sporting goods retailer

American Eagle Outfitters deploys collaboration platform

Date: 03.03.14 | Section: News
Digital asset and content management software agreement will support US-based international fashion retailer's business on the global stage

Are end-of-season 'sales' the best way to clear stock?

Date: 13.02.14 | Section: Ask The Expert
Online sales technology expert Phil Bird ponders the short-term gains of selling off surplus stock cheaply against the long-term risks to brand and the bottom line

Wolky footwear brand adopts RFID source tagging

Date: 10.01.14 | Section: News
Dutch manufacturer adds radio frequency accuracy and visibility to improve supply chain management and efficiency, as well as customer service