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Embracing marketing mix modelling in the era of cookies deprecation
Date:
11.04.24
| Section:
Ask The Expert
As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.
Post Office launches new data capture platform
Date:
08.04.24
| Section:
News
Post Office has announced the launch of its new International Customs Data Capture (ICDC) platform
The Retail Media Revolution: How brands are unlocking new revenue streams
Date:
03.04.24
| Section:
Market Analysis
The retail industry has had a rough ride in the past few years. But startup growth specialist Daniel Groves agues that the advent of retail media networks will help them weather the storm
Art event leads the way with promotions
Date:
30.10.23
| Section:
Ask The Expert
The Charity Art Expo shares how retailers can learn about using smart links and social media power to transform the power of their promotions
Forever 21 enhances CX with data platform
Date:
13.06.23
| Section:
News
Fashion brand Forever 21 is deploying a new customer data platform to build long-term customer loyalty and drive revenue
World Retail Congress 2023: Transforming for resilience
Date:
27.04.23
| Section:
Events News
Purpose, resilience and transformation emerged as the key themes shaping retail priorities and technology investments, Retail Technology discovered in Barcelona this week
Oracle CloudWorld 2023: Focus on data agility
Date:
24.04.23
| Section:
Events News
Database, applications and cloud infrastructure provider brings international event tour to London to showcase latest industry-specific tech developments, Retail Technology reports
Data: Millennials prefer online shopping
Date:
28.03.23
| Section:
News
New data from direct-to-consumer company ESW confirms that Millennial consumers prefer shopping online
NRF 2023: Retail tech for resilience and reinvention
Date:
19.01.23
| Section:
Events News
Retail Technology finds tech emerging as key to surviving upcoming challenges at the first major annual US trade event since the pandemic
H&M fashions new data platform
Date:
04.07.22
| Section:
News
Fashion retailer H&M has announced a new partnership to develop an enterprise data backbone for its business
