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Embracing marketing mix modelling in the era of cookies deprecation
Date:
11.04.24
| Section:
Ask The Expert
As the digital marketing landscape undergoes seismic shifts due to privacy updates like iOS 14 and the impending deprecation of third-party cookies, marketing consultant Elisa Pogliano examines why retailers are left grappling with the evolving challenges of attribution and analytics.
The Retail Media Revolution: How brands are unlocking new revenue streams
Date:
03.04.24
| Section:
Market Analysis
The retail industry has had a rough ride in the past few years. But startup growth specialist Daniel Groves agues that the advent of retail media networks will help them weather the storm
NRF 2024: Tech challenges retailers to work smarter
Date:
25.01.24
| Section:
Events News
Artificial intelligence, retail media and cloud migration top tech developments featured at annual US trade show
Case Study: Virgin Media O2 supercharges engagement with employee app
Date:
08.11.23
| Section:
News
Virgin Media O2 is driving 98% engagement and four times more recognition, with 94% of all comms being read with training, comms and engagement tech
Studio expands media partnership
Date:
09.08.22
| Section:
News
Online value retail specialist studio has consolidated and signed an exclusive expanded deal with a key media partner
X5 Group launches media platform
Date:
06.07.21
| Section:
News
Russian food retailer X5 Group has launched its own media platform food.ru featuring entertaining and educational content
Nectar360 to launch retail media platform
Date:
04.12.20
| Section:
News
Nectar360 – part of Sainsbury’s and operator of the Nectar loyalty programme – are launching a new retail media platform
MediaMarktSaturn wins with smarter shipping
Date:
19.09.19
| Section:
News
Electronics retailer MediaMarktSaturn has boosted loyalty, increased repeat purchases and reduced its call centre workload with new smarter shipping
Albertsons launches data-driven media platform
Date:
29.01.18
| Section:
News
US grocer network Albertsons Companies is launching a a new digital media capability that will see proprietary shopper data reach tens of millions of brands
MediaMarkt upgrades delivery
Date:
27.10.17
| Section:
News
Consumer electronics retailer MediaMarkt is implementing new delivery technology to enhance its service to European customers
