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Co-op goes digital with membership app

Co-op has launched a new app which digitalises membership deals, allowing customers to access exclusive, personalised offers and services on their smartphone

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STUDY: Olympic site operator updates IT

The public authority managing leisure attractions in the Lee Valley is using new leisure management systems to enhance its customer service and experiences

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Loyalty membership levels soar but relevancy still languishes

Researcher, GI Insight is calling for better targeting and personalisation of customer communications, given the high levels of personal data now available from loyalty schemes.
 

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