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Buyagift targets email to increase conversion
Date:
18.04.13
| Section:
News
Email and web optimisation work will help gift experience brand improve customer communications based on website interactions to boost revenue
Loyalty membership levels soar but relevancy still languishes
Date:
11.12.09
| Section:
News
Researcher, GI Insight is calling for better targeting and personalisation of customer communications, given the high levels of personal data now available from loyalty schemes.
