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Retail Technology is the information technology (IT) solutions magazine for major retailers in food, non food, hospitality,leisure, financial services and variety retailing – in fact, any business with transactional and/or consumer-facing operations.
Retail Technology has been reporting on the changes in retailers’ use of IT for over 25 years. In that time, the magazine has reflected the move by retailers from employing technology as an operational to a key strategic resource.
Technology can no longer be separated from the core business of staffing, merchandising, management, marketing, logistics and design. With ever-growing competition across growing sales channels that have no geographical boundaries, technology underpins store, e-commerce, mobile, call centre and mail order operations. As a result, Retail Technology has moved with the times, from the early days of analysing how electronic point-of-sale (EPoS) equipment could automate checkout processes to today’s sophisticated multichannel environment, where retailers and brand owners are now using technology to extend the reach of the store, get closer to their customers and foster brand loyalty throughout the UK and the rest of the world.
Our focus therefore is on the business drivers and benefits behind the deployment of technology. By sticking close to senior business, marketing and IT retail management, we are able to provide best guidance on how information and communication technology systems can provide retailers with competitive advantage as they react to and implement change.
Our journalists and specialist writers have extensive experience and all have worked in retailing, marketing and IT. We are often invited on an exclusive basis to find out how suppliers are making innovative use of new technology. And we attend the major international IT and marketing conferences.
Retail Technology offers the complete marketing solution.