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Ideal World and Create and Craft offer new payment service

Multi-channel retailers Ideal World and Create and Craft have signed up to a new interest free payment solution


Part of Ideal Shopping Direct, Ideal World and Create and Craft are available online and through several broadcast providers including Sky, ITV, Virgin and Freeview.


Thousands of its UK customers will now be able to benefit from Openpay’s interest free, flexible ‘buy now, pay smarter’ payment plans which encourage responsible spending.


Selling a range of general merchandise from household goods to technology craft materials, the franchise’s customers will now be able to select from a number of Openpay purchase plans up to 11 months in length. 


Responsible spending 


The new offering is currently available to online customers only, but the partnership is expected to expand to TV consumers too, in the near future.


Customers will still be required to pay an initial down payment at the point of purchase, helping encourage responsible spending and minimising returns. 


Jamie Martin, CEO at Ideal Shopping Direct, commented: “We are always looking at ways to improve our customer experience and help to make purchasing easier, and so partnering with Openpay was a logical choice for us.”





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