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Cotton Traders launches first app

Multichannel clothing retailer Cotton Traders has launched a new app as it bids to appeal to a younger audience with a digital-first approach

Cotton Traders has seen significant growth in customers moving from shopping on desktop to tablet and mobile and is partnering with Poq to launch the app.

The retailer intends to initially launch apps to its UK customer base, where the greatest volume of consumers are already shopping on mobile.

Paul Hurst, head of digital at Cotton Traders, said: “We’re excited to launch our apps, an entirely new channel for our customers to shop on and we look forward to growing our customer engagement and brand loyalty on our new apps.”

Cotton Traders viewed partnering with Poq as ‘low risk’ due to its work partnering  followed early app adopters like Missguided and PrettyLittleThing.



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