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Shiseido gets logistics makeover

Beauty products brand and retailer Shiseido has selected a new partner to provide omnivhannel logistics services

Shiseido is teaming up with XPO Logistics for business-to-business replenishment of bareMinerals, NARS, Laura Mercier, SHISEIDO, Serge Lutens, Dolce&Gabbana Beauty, Narciso Rodriguez, Issey Miyake, Elie Saab and Clé de Peau Beauté brands, and UK and Ireland ecommerce fulfilment of orders for the NARS, Shiseido and bareMinerals brands.

XPO will manage Shiseido’s logistics at an 80,000-square-foot distribution center in Derby, UK, with plans to expand to 100,000 square feet over the course of the partnership. Shiseido will also benefit from XPO’s digital warehouse management capabilities, including rapid start-up, accelerated throughput of ecommerce orders and data-based quality control.

XPO’s Derby distribution centre is a green facility that aligns with Shiseido’s strong commitment to sustainability. The site is equipped with sensor-controlled LED lighting and uses separate recycling streams for plastic, cardboard, office paper and beverage containers. Other environmentally friendly capabilities include rainwater harvesting, solar panels for hot water, an electric vehicle charging point and bee hives that help maintain the surrounding ecosystem.

Gonta Kashio, UK chief operating officer at Shiseido EMEA, said: “After a thorough tendering process, we are pleased to have appointed XPO Logistics as our strategic order fulfilment partner. XPO has demonstrated excellent flexibility and a strong team effort despite current challenges.”

 

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