Pak Supermarkets score with Scan & Save

Pak Supermarkets, has seen the number of shoppers downloading and using Scan & Save in its stores rocket since rolling the app out in two of its stores

The retailer brought its Alum Rock Road, Saltley, Birmingham store onboard in December 2023, before launching Scan & Save in its Coventry Road, Birmingham store in February 2024.

In that short space of time the retailer has seen just short of 7,000 shoppers download and use the app across the two stores, resulting in a quarter of a million scans through the app.

Meanwhile, it’s Alum Rock Road site, which has been operating Scan & Save the longest, has acquired over 5,000 unique users already and is averaging 2000 scans per day, with the typical shopper redeeming against 6.6 products versus and industry average of 2.8 products*.

Repeat visits are also up on the industry standard with shoppers visiting the store 4.6 times per week versus a convenience sector average of just 2.7 times*.

Siam Hafeez, business development manager for Pak Supermarkets, said: “Our customers love the app and are using it every day. We’ve really pushed it hard in store, telling customers about how they could save money and earn rewards, but to be honest our customers are now doing that job for us and telling their friends, family and even other customers about Scan & Save.”