Hugo Boss launches virtual experience

Iconic fashion house has opened a virtual version of its health villa Boss House Bali

A single click transports users into the virtual villa, where they can immerse themselves in a journey through the menswear, womenswear, footwear, accessory, and fragrance collections.

Virtual guests can also explore holiday collections within the Boss universe and reserve a stay at Boss House Bali.

Gamification takes the virtual experience to the next level by inviting visitors to find hidden letters scattered throughout the space to create the phrase "BOSS BALI."

Collecting all letters unlocks an exclusive discount code for their next online purchase.