Enhancing global, multichannel business with access to real-time data from enterprise applications

Enhancing global, multichannel business with access to real-time data from enterprise applications

Crocs, the US shoe brand, is using Oracle SOA Suite 11g as part of a larger business strategy to build an innovative IT system to support its global sales and supply chain network, and to provide a holistic view into the entire supply chain.

With its casual footwear sold in 125 countries, Crocs is using Oracle SOA Suite 11g, a service oriented architecture (SOA) based component of Oracle Fusion Middleware, and Oracle Application Integration Architecture Foundation Pack 11g Release 1, to help ensure access to real-time data from its order management, strategic sourcing and supply chain systems that support its global, multichannel distribution system.

Gluing key systems together

Crocs is using the standards-based infrastructure and connectivity of Oracle SOA Suite 11g to integrate six enterprise applications, including warehouse and order management systems, retail point of sale and merchandising systems, e-commerce and Oracle's JD Edwards EnterpriseOne.

Now, Crocs can support its diverse retail, internet and wholesale business channels that span 363 Crocs retail locations globally, several e-commerce sites around the world and thousands of wholesale and distributor customers, according to the vendor.

It added that the solution is live in the Americas and Asia, with further roll outs scheduled for completion by February 2011.

"With Oracle SOA Suite 11g, Crocs now has a state-of-the-art integration system that has radically changed the way we support our business, providing near real-time access to data across our enterprise applications," said Paul Lanham, Crocs chief inofmation officer. "This is invaluable to Crocs and how we will do business moving forward."