oki-ni.com, the premium men's lifestyle brands retailer, has selected Coremetrics, the leader in marketing optimisation, to attract online visitors and convert them into high-value customers.  

oki-ni.com, the premium men's lifestyle brands retailer, has selected Coremetrics, the leader in marketing optimisation, to attract online visitors and convert them into high-value customers.

The deal integrates Coremetrics' online marketing applications, including analytics package, Coremetrics Analytics, personalised recommendation engine, Coremetrics Intelligent Offer, targeted email system, Coremetrics LIVEmail and pay-per-click (PPC) management application, Coremetrics Search. The partnership follows a competitive pitch and sees Coremetrics replace Omniture.

Coremetrics Analytics will allow oki-ni.com to build its online marketing campaigns and website content on accurate behavioural data. Personalised, targeted emails and product recommendations based on this information will be delivered through Coremetrics LIVEmail and Coremetrics Intelligent Offer to convert abandoned shopping trolleys, increase the quality of customer communications and build brand loyalty. Coremetrics Search will enable the retailer to reduce operational costs by managing all PPC activity in-house. And oki-ni.com will manage the integrated applications through a single interface.

Fraser Harper, oki-ni.com managing director comments: "We selected Coremetrics as part of a strategic focus to increase the performance of our business by understanding in granular detail virtually every aspect of our site so that we can maintain the exponential international growth which oki-ni experienced since it's re-launch. The company's dedicated customer support and data accuracy really stood out. What's more, Coremetrics enables us to import historical data so we can monitor annual performance and trends, as well as seamlessly connect with our existing email partner for immediate results."

www.coremetrics.co.uk