A one-stop-shop for designer clothing based in stores throughout the South West of England has seleced Eurostop IT systems for its retail outlets and website.  

A one-stop-shop for designer clothing based in stores throughout the South West of England has seleced Eurostop IT systems for its retail outlets and website.

John Anthony, the independent menswear retailer offering designer clothing from the likes of Paul Smith and Dolce & Gabbana, Vivienne Westwood and Jeffery West, as well as designer jeans from Evisu, D Squared, Nudie and PRPS, will use Eurostop's e-pos till systems across its five stores linked to Eurostop's head office management system, e-rmis.

John Anthony selected Eurostop's system for the company's proven experience in the retail and fashion trade. The system is being used to manage all sales data and stock control, linking up its online store. All stock is now managed centrally to supply its stores and fulfil website purchases, with daily sales updates fed back to the head office system. Customers buying online can view stock availability and order items. John Anthony is also using the customer loyalty module of the system to manage its customer programmes.

Mark Brewer, manager at John Anthony said: "The Eurostop team is very knowledgeable about the retail sector and what we wish to do. The implementation of the new system was very smooth, with seamless data transfer. As well as managing our stock more efficiently and improved reporting, the integrated website saves us a lot of time, as customers are able to view the latest stock availability immediately, without us having to contact them.

"We also hope that our new customer loyalty programme will enable customers to redeem points in store at their next visit, enabling them to benefit much more from each shopping trip with us.”

www.eurostop.co.uk