TV shopping channel is using hybris B2C Commerce platform to increase market share across its brands
TV shopping channel is using hybris B2C Commerce platform to increase market share across its brands
Sit-Up, owner of three UK TV home shopping brands, has based its new e-commerce platform on the hybris B2C Commerce solution.
The new platform is supporting a major push for Sit-Up, which aims to emulate the success of its TV broadcast channels through increased online sales, which will lead to a growth in the company’s overall market share.
Malcolm Wild, head of information systems at Sit-Up, said: “We have built up a very strong customer base for our broadcast channels, Bid.tv, Price-Drop.tv and Speed-Auction.tv, over the last 10 years. We have over 3.5 million customers and we recognised that, while TV might account for the majority of our current sales, it was very important to our future growth that we offered an e-commerce multichannel facility.”
Sit-Up evaluated a range of e-commerce solutions before selecting hybris, and was helped in the process by the specialist integrator, Javelin Group. Sit-Up’s requirements were specific – it was looking for a highly capable, feature-rich solution that would be quick to implement and could be modified easily to work with existing customer relationship management (CRM), supply-chain, enterprise resource planning (ERP) and logistics platforms. IT also needed to find a solution that would offer a high degree of flexibility – essential with a varied and frequently changing product offer.
Specialist needs met
“Almost all the solutions that we looked at could have met our basic requirements,” continued Wild. “However, what hybris provided was a competitive, feature-rich platform with a proven track record. Javelin Group and hybris worked with us to deliver a solution that could grow with us as our online revenues increased. This understanding of our business model made all the difference to our final decision.”
Javelin Group has implemented hybris B2C Commerce, a proven solution that enables businesses to optimise every customer interaction on a global scale, which like the TV channels, sells a broad range of products from beauty and health, electrical and entertainment, through to homeware, jewellery, toys and fashion. Simple browsing, clear product images that customers can zoom into, and links to other products from the retail brands featured have all been designed to be easy to find.
“Our aim is to drive our TV brands on to this multichannel platform in the future. The flexibility of the hybris B2C Commerce platform allows us to adjust our business model and marketing proposition to meet the customer responses and implement change where and if necessary,” added Wild.
