Affiliates are empowered to push popular destinations through the airlineÂ’s Holidays website

Affiliates are empowered to push popular destinations through the airline’s Holidays website

A new performance marketing programme with marketing network, Affiliate Window is now available through the easyJet Holidays website.

The core focus of the airline’s marketing strategy is to increase awareness of the easyJet Holidays website through tactical campaigns both online and offline, including national print advertisements.

Customers booking through the easyJet Holidays website are offered a selection of 100,000 hotels across 100 destinations in over 27 countries. The affiliate programme aims to enlist new travel content sites to the partnership portfolio and to build strong relationships with these long-tail publishers.

According to marketing platform provider, sites focused on specific locations including Majorca, the Algarve, Costa Blanca and city break destinations have already shown interest in the easyJet Holidays website and affiliate partners have been offered application programming interface (API) access to the site, alongside dynamic widgets that can be individually customised.

Finding the right affiliate platform

Tim Barclay, affiliate marketing manager for the easyJet Holidays website, said: “Due to their growing strengths within the travel sector, Affiliate Window is a perfect partner for the easyJet Holidays website.

“Their Darwin communication platform will be instrumental in assisting seamless and continuous communication with affiliates to promote the key selling points of flexible holiday dates, and low deposits where customers pay their balance just four weeks before departure. Affiliate Window has accommodated the easyJet Holidays promotional material including the dynamic widgets and banners, which will help to drive affiliate activity.”

David Hall, partnerships director for Affiliate Window, added: “We look forward to helping establish many new affiliate relationships for the easyJet Holidays website through our dedicated Travel Publisher Account Executive. We engage these specific publishers by offering advice on monetisation and sharing opportunities on blogs, tweets, direct conversations and indirect introductions.”

A combination of fantastic customer offers and affiliate incentives, including a five-star holiday to the Costa Del Sol, are being offered as a promotion to affiliates who join the easyJet Holidays programme.