Luxury spa resort company plans a range of mobile initiatives including competitions, promotional offers and mobile bookings

Luxury spa resort company plans a range of mobile initiatives including competitions, promotional offers and mobile bookings

Champneys Health Resorts has partnered with Oxygen8 Communications to launch a mobile marketing campaign that will enhance interaction with its target audience and increase revenues at its luxury spa resorts.

The mobile campaign will include a range of initiatives from competitions and promotional offers to booking confirmation and reminders.

Initially, Champneys will be running a mobile phone-based competition with the prize of a two night mid-week break for two people.

As Champneys starts to build an ‘opt-in’ mobile database it will continue to integrate mobile marketing into its promotional communications strategy. This will include campaigns targeted at those customers who have visited a Champneys Town & City Spa in the past, encouraging them to visit one of the flagship spa resorts.

Resilient platform for open communications

Oxygen8 reported that was chosen as Champneys’ mobile partner because of the resilience, flexibility and speed of its mobile platform, combined with the creative ideas and knowledge of the Oxygen8 consultants.

Sharon Scott, group press relations and marketing manager at Champneys, said: “As a communication medium, the mobile phone opens up so many more possibilities for us to interact with both new and existing customers, utilising a device that is now commonplace and that people always keep to hand. We are in the age of information overload, with consumers being bombarded with promotional material and in this environment email marketing and door drop campaigns are not necessarily delivering the best return on investment. In contrast, Oxygen8 have demonstrated to us that mobile campaigns can deliver response rates at around 20-25% which is exceptional.”

Scott continued: “We chose to partner with Oxygen8 because they have a proven track record in the mobile sector and they are already running mobile campaigns for a number of leading brands on an international basis. The mobile phone presents us with a new marketing tactic, which enables very personal, timely communication with our target audience that will drive awareness and loyalty to our brand, while boosting revenues for the business.”