New website reflects the exclusive environment of Nuneaton’s modern shopping centre

New website reflects the exclusive environment of Nuneaton’s modern shopping centre

Ropewalk Shopping Centre, has recently completed a total revamp of its website, bringin it into line with the ethos of its brick-and-mortar presence.

Located in Nuneaton, Warwickshire, Ropewalk is home to more than 30 retailers, including 10 of the country’s leading fashion retailers. The centre’s management realised that the online experience did not match up to the modern, stylish retail environment of their bricks and mortar shopping centre.

They were keen to provide an easy-to-use, elegant online environment that reflected the quality of the retailers housed in the shopping centre and that would appeal to the target consumers, both locally and from further afield.

Getting the right 'look and feel'

Ropewalk appointed Burnham, Buckinghamshire-based design and marketing agency, Beyond Creative Thinking to handle the complete project. Emma Carter, Beyond Creative Thinking managing director, said: “Our objectives were to create an exclusive look and feel that would be attractive to consumers and sit comfortably alongside Ropewalk’s retailers. We also wanted to make it easy for consumers to find information about the retailers, special offers, events and amenities that help make Ropewalk a premier shopping centre.” Carter worked with marketing consultant Steve Gunn to create the new site.

John Kelleher, Ropewalk Centre manager, commented: “The new website helps position Ropewalk as one of the country’s leading destinations for shoppers, particularly the fashion conscious family who can now purchase their favourite clothing, either casual or smart, in one convenient shopping trip. Visitors to the website can keep up-to-date with all latest offers from our retailers, as well as news of events such as our very popular model search competition, ‘From Ropewalk to Catwalk’.”