The global IT services business of Wipro has announced two strategic retail solutions at this weekÂ’s National Retail Federation conference  

The global IT services business of Wipro has announced two strategic retail solutions at this week’s National Retail Federation conference

Wipro Technologies this week launched its Digital Customer Experience Platform (DCxP), touting it as a comprehensive solution designed to enable retailers manage their online business in an integrated manner.

DCxP is a pioneering effort to integrate social media, community features and personalization to provide an engaging customer experience, the vendor said. And it can provide retailers with the ability to ship to over 200 countries globally, providing access to newer markets. DCxP also helps retailers cut “time to value” by half with minimal capital spend and a pay-by-drink model.

Targeting online growth and fraud loss

Wipro also said its Loss Prevention (LP) Platform is a shrink management solution that provides retailers an integrated view across the entire shrink management lifecycle. The platform includes an analytics suite to help retailers prevent fraud by using predictive modelling. LP Platform helps identify internal and external theft, and provides a comprehensive view – from identification to resolution, according to the provider, also helping retailers accurately pinpoint areas of shrink that were previously difficult to identify.

“Consumer behaviour is changing with the emergence of social networks and expectations of consistent cross channel experience. Wipro’s Digital Customer Experience and Loss Prevention platform provides an integrated toolset that enables retailers to leverage these trends. Wipro continues to innovate and provide transformational capabilities in technology, infrastructure and business operations, to enable our Retail customers to improve their customer experience, operational efficiency and profitability,” said Bhanu Murthy B M, senior vice president for retail, consumer packaged goods (CPG), transportation and government at Wipro Technologies.