Customer relationship consultancy expertise acquired for launch of new loyalty scheme

Customer relationship consultancy expertise acquired for launch of new loyalty scheme

The Perfume Shop has announced the appointment of customer relationship management (CRM) agency Quant Marketing to handle the customer insight and marketing communication aspect of its upcoming loyalty scheme, The Perfume Shop Rewards Club.

Matt Walburn, marketing director at The Perfume Shop, commented: “We have appointed Quant for their wealth of experience in launching, growing and managing loyalty programmes. We need to ensure the Rewards Club will give real added value for our customers while proving an invaluable tool for the business.”

Due to launch in the autumn, The Perfume Shop Rewards Club has been a year in the making with UK-wide customer research ensuring the Rewards Club’s proposition is tailored to the UK’s largest perfume specialist shopper base.

Building on growing customer base

The scheme will offer UK and Irish customers the ability to collect one ‘Perfume Point’ for every £1 they spend instore. UK customers will also be able to collect points online at theperfumeshop.com. Collect 100 points and members will receive a £5/€5 voucher to redeem against a future purchase instore.

The Perfume Shop has grown to over 210 shops across the UK and Ireland, along with its emerging online offering. Acquired in 2005 by the worlds largest health and beauty retailer AS Watson, it sits within its luxury division.

AS Watson is also the largest perfumeries & cosmetics retailer in Europe, with over 1,600 stores under three retail chains, including Marionnaud, which operates in 15 markets, among which 10 holding market leader position; ICI Paris XL in the Benelux; and The Perfume Shop in the UK.