Leisure travel company multichannel implementation to underpin internal strategic business and technology programme

Leisure travel company multichannel implementation to underpin internal strategic business and technology programme

TUI UK & Ireland, part of the UK-headquartered international travel company TUI Travel, will support the roll out of its core reservation platform, system suite, sales and back-office programme with the hybris MultiChannel Commerce Suite.

The provider will work with solutions integrator Portaltech to implement its hybris Multichannel Suite which, as well as its business-to consumer (B2C) commerce module, will deliver web, mobile, call centre and brochure applications, to support all of TUI’s key digital channels.

Underpinning transformation strategy

TUI UK and Ireland embarked on a change in its business strategy under the ‘Phoenix programme’ banner two years ago. The key objective of the programme is to bring about business transformation through the implementation of agile, future-proof systems that allow the company to improve its speed to market and its competitiveness across all channels.

The first phase of the roll out is planned for summer of 2012, and will begin with implementation of the hybris B2C Commerce suite.

Chris Bayley, Phoenix programme and IT director for TUI UK & Ireland, said: “The hybris platform is a key element of our ongoing Phoenix programme, which aims to significantly increase our online business, drive down the net costs of distribution for TUI and improve conversion rates. At the very core however, is our desire to create a user experience across all our channels that is simple, intuitive and effective.”