UK frozen food retailer chooses Tailwind's SafeBase for chip and PIN, as part of systems update

UK frozen food retailer chooses Tailwind's SafeBase for chip and PIN, as part of systems update

Farmfoods, UK frozen food retailer with headquarters in Scotland, has rolled out Tailwind Solutions’ SafeBase product across all its stores as part of its point-of-sale (PoS) systems upgrade.

SafeBase, part of Tailwind’s PoS Paddle product family, is a secure mounting solution for chip and PIN devices, to protect them from unnecessary wear and tear and theft by potential fraudsters.

Garry Knox, founding director at Tailwind said the product was proving very successful in major retail accounts internationally and now Farmfoods has taken on one of the first major product roll outs in the UK.

“Farmfoods confirmed the experience of other major retailers that the product is simple to install, simple to use and delivers enhanced protection of their assets, staff, customers and, ultimately, their reputation,” Knox said.

Making an impact in rapidly evolving market

Mark Haggerty, Farmfoods IT manager added: “I was impressed by the SafeBase and thought it had several advantages over other products. As the solution was simple to install, we were able to achieve a rapid rollout and immediately realise the benefit to both staff and, more importantly, to our customers; there’s also peace of mind in the SafeBase’s additional security and future-proofing features – the simple add-on option to move to contactless payment is of particular interest.”

Tailwind said it had several other big deals nearing completion, and was actively growing its network of resellers and distributors.

Jim Torrance, sales manager for Dacoll, who brokered the Farmfoods deal had great hopes for the product. He said: “Tailwind’s SafeBase is the kind of product that can open doors for Dacoll. It is simple and inexpensive, yet very innovative and my clients see the benefits it can bring to their business instantly. The team at Tailwind know the card payments market inside out and their ability to harness new ideas and technology to add value to retailers’ businesses makes them a very valuable partner.”