AIM-listed rare stamp, coin and autograph company reports buoyant online sales with e-commerce project

AIM-listed rare stamp, coin and autograph company reports buoyant online sales with e-commerce project

Stanley Gibbons has seen a 72% increase in online sales since embarking on an e-commerce update, announcing online sales of £4.3 million in its financial results today.

Realising that its existing web presence could not support global business expansion plans, Stanley Gibbons contracted UK-based web consultancy Sceneric and multichannel commerce software firm hybris to develop a new website and e-commerce platform in 2010

Keith Heddle, Sales & Marketing director of Stanley Gibbons, stated: “Increasing interest in alternative investments means our business continues to grow and do well, as customers realise the wisdom of having tangible assets in their portfolios.”

Supporting internationalisation strategy

He said that, since its launch in 2011, www.stanleygibbons.com has helped expand sales overseas into key markets such as the US and Far East. “Further development of the site is central to our ongoing evolution from a trader to a trading provider to gain a greater percentage of the global sales and activities of collectors, dealers, auction houses and others related to the stamp market,” Heddle added.

Future plans for the platform include offering customer auctions and its extension via multilingual and multi-currency versions for a global audience.

It has also implemented a programme of continuous improvement to enhance customer and collector experience across the site, improve conversion rate and ensure customers, investors and collectors can find exactly what they need.