Enlists affiliate marketing provider for exclusive lead generation campaign to build tangible leads
Enlists affiliate marketing provider for exclusive lead generation campaign to build tangible leads
Health services provider Bupa last month launched an exclusive lead generation campaign with online marketing network and management provider Affiliate Window in an effort to drive additional private health insurance leads.
Affiliate Window securely captures the leads, verifies the authenticity prior to submission to Bupa for fulfilment. The campaign has allowed Bupa to test a range of affiliate types from email, true content, health advice forums to vertical lead specialists, with all centrally managed and reported through the Affiliate Window platform.
The provider reported that working within performance marketing was completely new to the Bupa team and the knowledge and experience it brings has already created a value-adding campaign.
Maximising online marketing opportunities
David McNiven, head of affiliate marketing at Bupa media agency MEC Interaction, commented: “Affiliate Window demonstrated a strong understanding of the insurance sector and how Bupa could utilise lead generation from multiple perspectives.
“The team acknowledged that Bupa was looking to embrace a test and learn approach in the affiliate channel and has given MEC and Bupa the confidence that they’re partnering with a professional and forward-thinking company, with huge potential to grow the campaign.”
Michelle Boxall, head of lead generation at Affiliate Window, added: "Bupa By You is a fantastic private health insurance product with cover from just 98p a day, making it a popular option with customers. This coupled with a competitive commission per lead and a simple, short data capture form is generating great results for affiliates already on board.”
Bupa By You is a new health insurance product, with a variety of customisable options that are designed to suit individual needs, where customers need pay only for the cover required.
