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The Perfume Shop recently celebrated breaking the 100,000 Facebook fans mark, positioning the brand as a leader among its competitors in the social media market

The Perfume Shop recently celebrated breaking the 100,000 Facebook fans mark, positioning the brand as a leader among its competitors in the social media market

 

Last year, The Perfume Shop began to build on the success of its existing Facebook page and ensure it utilised the benefits of targeting consumers through a growing channel.

 

Since March 2011 the community has gained over 95,000 likes, increasing over 3000% in just over 12 months (compared to 3,200 fan base in March 2011). The Perfume Shop has also been featured in the top 10 list for brands by response rate with a response rate to user generated posts of 72%.

 

Building up social profile

 

Targeted Facebook advertising campaigns have been created throughout the past year to support brand milestones and hero competitions on the page. Also established are weekly competitions and promotions specific to Facebook to offer fans of the brand added value.

 

The Facebook platform has been used to amplify PR and advertising campaigns throughout the year, including the ‘Love Perfume Awards’ and ‘Thank You Mum Awards’ which engaged the community by asking for nominations and votes for the chance to win a selection of exclusive prizes.

 

Natalie Walker, e-commerce manager at The Perfume Shop, commented: “Reaching the 100,000 fan mark on Facebook is a great achievement for the business. It is important for brands to engage with the online community and we are proud to be growing in the area. To be featured within the top 10 list of brands by response rate on Facebook is another great achievement, we strive to be readily available and accessible on our page and always engage with fans in good time.

 

“We love to talk about perfume, the latest launches and news on the page which we find our community has huge interest in and interact with us regularly. The success of the page is down to just that, a love of The Perfume Shop and perfume. We will continue to invest in social media and looking forward to welcoming out next 100,000 fans.”