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Online beauty retailer supports international growth plans with search and navigation tools

Online beauty retailer supports international growth plans with search and navigation tools

 

Feelunique.com has appointed e-commerce technology company Fredhopper to roll out onsite search and navigation and merchandising tools.

 

The premium European beauty e-retailer is planning to use the tools as part of a revamp of its website and in support of plans extend its worldwide offering over the coming months as it continues to drive growth.

 

Rapid website re-development plans

 

The technology will allow shoppers to find items faster and enhance customer experience and feelunique.com intends to have all developments finished by September this year.

 

“Feelunique.com is excited about the next phase of growth including the launch of Fredhopper’s search and merchandising tools. It fits in with our strategy to offer a more tailored shopping experience to our customers,” said Tom Newbald, marketing director of feelunique.com.