Online affiliate marketing engagement provides sales boost for Hut Group brand

Online affiliate marketing engagement provides sales boost for Hut Group brand

Myvitamins, the sister brand to Myprotein and part of The Hut Group stable, has launched its new e-commerce website in conjunction with an exclusive affiliate programme with online performance network, Affiliate Window.  

Myvitamins is part of The Hut Group which incorporates several brands including Zavvi, Lookfantastic, I Want one of Those and HQhair, all of which also work exclusively with Affiliate Window.

Cutting through the jargon

“In an industry awash with science and words like ‘lymphocytes’ and ‘antioxidants’ myvitamins.com aims to cut through the jargon and bring you a simpler approach to health,” stated Nicola Fitzmaurice, head of marketing for myvitamins. 

“With an easy to understand website categorised by goals such as ‘Detox and Anti-Aging’ ‘Weight Loss’ and ‘Health and Wellbeing’, myvitamins.com offers premium products, at great value for money, delivered straight to your door. The partnership between myvitamins.com and the quality network of affiliate sites that Affiliate Window delivers is sure to bring all parties mutual benefit.”

The performance channel is expected to perform as a key revenue generator and an essential avenue for new customer acquisition while gaining brand recognition in the market. 

Building on ongoing sucess

Performance marketing’s model and the successful track record of other The Hut Group programmes with Affiliate Window, was instrumental is assuring the value of the channel in driving new traffic and generating incremental value to the brand.

Affiliate Window’s publisher directory offers myvitamins a range of publisher promotional types to partner with. The brand is especially interested in working with voucher code, content sites and bloggers aiming to reach a large audience via multiple channels.

The new site will initially be available solely to UK customers, while sister brand myprotein, is now the number one online sports nutrition brand in Europe.