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Running shoes and sports apparel brand appoints three partner providers for global e-commerce roll out

Running shoes and sports apparel brand appoints three partner providers for global e-commerce roll out

 

ASICS has appointed a consortium, led by marketing and technology company Amaze, to deliver a global e-commerce solution following a competitive multi-party pitch.

 

Amaze will work as lead partner alongside e-commerce software consultancy, neoworks and omnichannel commerce software vendor, hybris.

 

As strategic digital advisors, Amaze reported that its remit includes the development and implementation of the retailer’s e-commerce architecture, brand, creative and technical strategies on a global scale.

 

Joint, international delivery programme

 

As e-commerce software experts, neoworks will architect, implement and deploy the ASICS global e-commerce platform. The project will see the consortium working together in partnership with ASICS’ global headquarters in Japan and closely with each of the company’s key markets global regions in order to roll out a robust global solution.

 

Katsumi Kato, director and executive officer, senior general manager of global sales and marketing at ASICS, said: “We chose the consortium led by Amaze as our partner on this project, the proposal offered was a complete end to end solution capable of being deployed globally. The combination of market leading technology with strategic, technical and creative insights will allow us to take our digital strategy to the next level.”