Fashion, accessories and home furnishing brand extends multichannel strategy

Fashion, accessories and home furnishing brand extends multichannel strategy

Laura Ashley has launched a mobile optimised store based on the latest enhanced version of the mobile platform from its existing e-commerce software provider, Venda.

The new mobile store will provide Laura Ashley customers with a seamless and frictionless cross-channel shopping experience.

“We are delighted to be able to offer our customers a mobile store,” said Gail Cayuela, head of e-commerce at Laura Ashley. “Online sales have grown rapidly for us over the past, and even faster since we re-launched our web-store, and I’m fully expecting our new mobile store to enhance our customers’ shopping experience and drive more growth.

Feeding appetite for mobile shopping

“From early results, it looks as though our customers are as enthusiastic about the mobile store as we are. It has only taken three weeks since the site went live for it to grow to over 8% of our e-commerce traffic and we’ve already had single orders as high as £1,500.”

Venda spokespeople added that the mobile platform used by Laura Ashley integrates with existing e-commerce functionality, while shoppers can purchase through a Payment Card Industry (PCI) data security standard (DSS) Level 1 certified checkout on their smartphone and easily resume interrupted shopping.

Laura Ashley is also taking advantage of Venda’s application programming interfaces (APIs) to offer a made-to-measure and made-to-order furnishing service on both web and mobile platforms.