Multichannel retailer mounts integrated customer approach, offering click and collect in time for peak trading
Cath Kidston, the vintage inspired accessories, homeware and fashion brand, recently revealed how it had enhanced its existing Maginus multichannel management systems to make customers’ shopping journeys easier in the lead up to last Christmas.
This project was designed to deliver a great customer shopping experience across all sales channels, but it also put in place a more streamlined approach for dealing with returns.
The Cath Kidston Maginus systems now provide a joined up approach to customers, through online, as well as other touchpoints. Completed before the festive period, the project provides customers with the ability to buy online and collect instore, as well as multichannel gift vouchers that can be purchased online, by phone or instore and redeemed through any channel.
Delivering on multichannel objectives
Amy Bastow, e-commerce director at Cath Kidston, said: “Maginus has exceeded expectations and helped us to deliver our key objective, which was to improve our customer proposition and deliver an improved integration between the instore point-of-sale solution, and the Maginus ERP [enterprise resource planning] and e-commerce solution.”
Bastow added: “The reaction to the project has been incredibly positive – from both customers and store staff. These significant changes to the customer proposition have made a real difference for us through peak trading.”
The retailer also recently revealed how its new gift card offering is integrated with Futura’s e-gift card system to provide additional flexibility and services for customers looking for gifting options.