Building on the success of the UK event, the DNA US Conference 2012 works towards expanding the event's scope, and encourage even greater attendance from the development and operations community so they can offer their unique perspective to the establishment of the Digital Out-of-Home Interactive Entertainment (DOE) sector.  

Building on the success of the UK event, the DNA US Conference 2012 works towards expanding the event's scope, and encourage even greater attendance from the development and operations community so they can offer their unique perspective to the establishment of the Digital Out-of-Home Interactive Entertainment (DOE) sector.

The conference highlights key developments relating to 'New Interactive Frontiers in Leisure Facilities' – encompassing innovative interactive experiences in traditional arcades and location-based entertainment centers, amusement parks, shopping malls, museums, hotels, stores, nightclubs, and other leisure facilities.

The conference is aimed at those working all aspects of defining the new DOE experience – with sessions tailored to educate and inform those developing, operating or investing in the international market and looking towards its future direction.