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Lovehoney launch boosted by site search

By Retail Technology | Wednesday February 27 2013

Leading online adult toy retailer launches world’s only official “50 Shades of Grey Product Line” based on keyword reporting data

Lovehoney has successfully launched a new worldwide product line based on the popular 50 Shades of Grey book series, all because of site search reports that identified a growing trend before the books became a mainstream phenomenon.

As the UK’s largest online retailer of adult toys and novelties, the company is now also the exclusive worldwide distributor of a line of products inspired by the “50 Shades of Grey” book series, which has been a key contributor to the company’s growth.

Site search powers conversions

Conducted an A/B test of SLI Learning Search against its previous homegrown search solution, the online retailer saw a 15% higher conversion rate for users of SLI’s Learning Search over a three-month period compared to its previous search solution. Using the search software, Lovehoney now sees a conversion rate that is more than four times higher for site search users over non-site search users. Additionally, it also sees average revenue per visit that is 16.3% higher for site search users

“Were it not for the powerful performance of our site search and the goldmine of data provided in our site search reports, we might have missed out on a significant business opportunity,” said Matthew Curry, Lovehoney head of e-commerce.

Finding opportunity through demand

“With an advanced site search solution like SLI’s Learning Search in place, combined with the detailed reports it provides and the full-service team of experts working alongside us, we were able to recognise a new category of search terms we hadn’t seen before, which helped us get ahead of the ’50 Shades of Grey’ trend far in advance of our competitors.”

Lovehoney also recently revealed it was using Maxymiser multivariant testing products across the rest of its site to optimise the shopping experience for its customers. The retailer uses SLI’s Conversion Optimiser product to test features on search pages.

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