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KFC adds free Wi-Fi

By Retail Technology | Monday March 11 2013

Fast food chain partners with The Cloud to boost dining experience by letting customers browse the web for free

UK quick service restaurant (QSR) chain KFC has announced a partnership with Wi-Fi provider The Cloud to offer free wireless internet access across its UK restaurants. 

Following a short roll out period, the companies said customers will be able to access the internet from their mobile devices, allowing them to browse, use social networks and ultimately enjoy an improved experience at KFC outlets.

Improving restaurant experience

Nathan James, senior manager of brand experience at KFC UK, said the introduction of Wi-Fi reflected the fact that QSRs are operating in a highly competitive industry. "We are always looking for ways to improve our restaurants,"  he said. 

"As more and more of our customers are using smart devices, we know internet connectivity is fast becoming a key part of the restaurant experience. Diners want to be able to browse, access social networks, search for retail outlets around them to plan their day, or access KFC-related information and special offers. The new Wi-Fi service offers exactly this and helps ensure we provide an enjoyable dining experience.”

Increasing customer engagement

When logging in to the service, customers will be directed to a KFC-branded landing page, which will contain restaurant information, menus and also special offers before accessing the web. The restaurant chain hopes the landing page itself will enable more effective engagement, with customers able to easily see all menu items and be driven to certain items through discounts and offers.
 
The Cloud said an estimated 7 million people every day pass through its Wi-Fi network by visiting one of its partners, including retail and hospitality chains like M&S, Wetherspoon, WH Smith and Caffè Nero, as well as First Great Western and Network Rail stations.

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