British lifestyle rolls brand Yourcegid Retail to support rapid expansion in the US and Europe and improve customer support
, the British country lifestyle brand renowned for its iconic wax jackets, has just completed a roll out of new retail management software across the US and Europe in a bid to improve customer service and support its rapid international expansion strategy.
To coincide with new store openings in Germany, the UK and the US, the retailer decided to equip itself with more advanced, point-of-sale and merchandising software across its 30-plus stores in Western Europe and the US. The retailer expects to streamline store operations using the Cegid
suite, including a number of modules to help with merchandise management, replenishment, advanced customer relationship management and workforce optimisation.
Neil Thursby, head of technology at Barbour, said that the new software is already benefiting the company by being able to offer consumers a smoother and faster shopping experience. “It’s a more modern and pleasant system to use, with far greater reliability when it comes to sales,” he said.
Centralised systems for global control
Thursby added that the company required something more robust and suited to its international expansion, rather than disparate systems around the world. “We realised we needed a system ideally geared towards the clothing industry, with international support as we expand into new territories, operating in different languages, time zones and tax regimes,” he said. “Cegid provides us with the necessary expertise and a platform for growth.”
The rollout across Europe was recently completed following a successful six-month trial at one of Barbour’s busy outlet stores. Yourcegid Retail was run alongside the old system, giving the retailer a good opportunity for comparing transaction speeds, reliability, ease-of-use and staff and customer reactions to the new system – all were positive, according to Thursby, including staff appreciation of its user-friendliness and around £1 million processed quickly through the tills during a very busy period.
“Yourcegid Retail has functioned well in a busy store environment and appears to offer a stable extensible platform for any future retail expansion,” he concluded.
The retailer is now rolling the software out to other international stores, including a number of new stores planned to open in the US.