Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Retailer boosts UK and US revenues with web optimisation platform to refine customer experience online

Online and mail-order clothing retailer Boden is using Autonomy Optimost multivariable testing (MVT) software across all of its websites to boost revenue. 

Autonomy said the retailer is using the software to test virtually limitless permutations of web content and layout of the Boden websites in real-time to identify the versions that deliver the optimal customer experience online. 

This allows Boden to make the most of virtually every online marketing element, including landing pages, registration pages, shopping carts, credit card pages, banner ads, email creatives, and web applications, as well as every content type within them, including headlines, copy, forms, images, and rich media. The result is a better customer experience and increased revenue.

Success spurs global roll out

Boden has now chosen to transform and optimise its global web presence by using Optimost across all of its websites after recent tests using the software in the UK and US saw an increase of over 4.5% in revenue per visitor.

“Testing through Autonomy Optimost has enabled us to remove any doubt as to which online creative and navigation performs the best and delivers the biggest commercial uplift. Through a process of listening, testing and improving we have been able to develop a much clearer understanding of our customers' preferences and behaviour,” said Mark Batty, e-commerce manager at Boden. 

“The Optimost solution has truly exceeded our expectations in terms of the revenue uplift we have seen from tests on the website, so rolling the technology out across all our international sites was the logical choice for us. We look forward to repeating and improving on these impressive results in our international markets."

Related items

Hugo Boss latest name to join Roblox

By Retail Technology | Retail Technology

Shein collection gets shoppable livestream

By Retail Technology | Retail Technology

Mango enters the metaverse

By Retail Technology | Retail Technology

Crew gets virtual holiday makeover

By Retail Technology | Retail Technology

Ugg tries out AR mirror

By Retail Technology | Retail Technology

Jigsaw fashions loyalty upgrade

By Retail Technology | Retail Technology

Diesel in metaverse move

By Retail Technology | Retail Technology

Lacoste launches new virtual store

By Retail Technology | Retail Technology

Poshmark announces Posh Lens

By Retail Technology | Retail Technology

The Philipp Plein Group delivers upgrade

By Retail Technology | Retail Technology