Musgrave to localise retail partner merchandising
By Retail Technology | Wednesday June 19 2013
Grocery wholesaler targets space planning and planogram automation to deliver competitive advantage to its retail partners
Musgrave has extended its current portfolio of Symphony EYC products to include space planning and planogram automation.
The extended investment with the retail and distribution software provider will provide Musgrave with the ability to optimise retail shelf space and generate planograms automatically for its independent retail partners and help make their instore experiences more engaging for shoppers.
Tailoring services to customer demand
Musgrave, which operates leading brands, such as Budgens and Londis in the UK as well as Centra and SuperValu in Ireland, will use the new solutions to analyse sales data and deliver assortment recommendations at the individual store level, reflecting the demands of customer preferences.
“Developing trusted brands means tailoring our offer to the needs of specific markets while at the same time ensuring consistency and availability,” said Tony Mather, Musgrave Group business transformation director.
“That’s why it’s crucial that we continue to support our retail partners with sourcing, sales, marketing, merchandising and supply chain expertise so that they can go head-to-head with the supermarket chains and win,” he added. “This latest investment with Symphony EYC will also enable us to offer the shopper a consistent, but locally appropriate, instore experience regardless of the store they visit.”
Building business process investment
The latest investment will exploit the existing Symphony EYC deployment, which includes master data management (MDM), merchandising and supply chain management. This phase will allow retailers to optimise business processes, including merchandising, sales, supply chain and inventory control, ensuring that the right products and the right inventory levels will be available to shoppers.
The new modules will initially be rolled out in the Republic of Ireland, with plans to extend the implementation to partners in Great Britain, Northern Ireland and Spain.
