Retail Technology
| Log in | Subscribe



Subscribe | Log in
Retail Technology
Subscribe

Bathrooms.com enlists e-merchandising IT

By Retail Technology | Monday July 15 2013

Customer experience experts help bathroom design retailer to improve online experience and drive revenue

Bathrooms.com has appointed Apptus Technologies to enhance the customer journey on its website and drive online conversion rates using the provider's search and merchandising technology, esales.

Apptus won a three-way pitch to work with the retailer and will now guide the e-commerce team through the implementation and deployment of its intelligent search and behavioural analytics technology. The provider said its esales software will work with the retailer’s e-commerce platform to provide a tailored customer experience by analysing buying behaviour in real-time through historic and current data sources.

Responding with tailored customer view

This will allow the online retailer to deliver optimised search, navigation and recommendations for products and promotional content, and ensure their merchandising and marketing efforts are always on target to drive sales.

Amrit Gill, digital director at bathrooms.com, stated: “We are specialists in the design of bathrooms and are providing customers with quality products at a competitive price. We have the customer at the heart of all our business decisions, which is why we’re looking forward to working with Apptus and their esales technology to improve customer experience, as well as improve sales.”

Related items

Wickes signs new home delivery contract

By Retail Technology | Retail Technology

Homebase goes live with eFulfilment

By Retail Technology | Retail Technology

Homebase simplifies with new platform

By Retail Technology | Retail Technology

Flooringsupplies.co.uk moves to live engagement

By Retail Technology | Retail Technology

Topps Tiles picks digital agency

By Retail Technology | Retail Technology

Graham & Brown visualises new app

By Retail Technology | Retail Technology

Lowe’s expands VR use

By Retail Technology | Retail Technology

Lowe’s unveils latest app

By Retail Technology | Retail Technology

Wickes pilots new PoS system

By Retail Technology | Retail Technology

Lowe’s introduces the Holoroom

By Retail Technology | Retail Technology