Izabel London goes global and mobile online
By Retail Technology | Friday August 9 2013
Online fashion retailer selects new platform to expand its e-commerce site to mobile and international consumers
Cutting-edge online fashion retailer, Izabel London, has selected Venda to help expand its e-commerce site.
The Venda platform will enable Izabel London to extend its online offering beyond British shores to an international audience and via mobile devices for the first time.
The increase in consumer usage of mobile devices for shopping and growth in the number of retailers offering international access to products were key drivers in Izabel London’s decision to engage Venda to create a new and bespoke e-commerce offering.
Maximum return on investment
Kevin Jamali, director at Izabel London, stated: “To fully integrate mobile and extend our fashion to consumers outside the UK, we were looking for the right partner that didn’t require us to develop a large internal IT team to create and maintain a bespoke platform. Venda’s knowledge of the industry, expertise in the fashion sector, and SaaS [software-as-a-service] platform meant it was easy to transition from a national site to a global one, as well as add mobile functionality.”
He added: “This will allow us to stay ahead of the competition in a fast-moving industry, while offering our customers a smoother and more integrated platform with the ability to make a purchase whenever and wherever they may be. With our new platform, consumers will be able to buy the latest fashions on their laptop or mobile device, whether they are in the UK or abroad.”
