Fegans Foodservice invests in web ordering
By Retail Technology | Friday August 30 2013
Irish wholesaler offers customers greater flexibility be extending its supply chain software to include web-based ordering
Fegans has recently extended its supply chain software investment with the addition of the Accord Web Ordering system from UK specialist supply chain software and warehouse management systems supplier, Business Computer Projects (BCP).
The Irish foodservice wholesaler and a founding member of the Stonehouse Group joins other BCP clients like Creed Foodservice, Thomas Ridley Foodservice and Pedigree Wholesale that have added the web ordering capability.
Serving a diverse market
Operating from two depots in Dublin, the company offers a full range of goods for the catering trade – from frozen and chilled foods, fruit and vegetables, wines and spirits and ethnic foods to pots and pans – as well as acting as agents or key distributors in Ireland for a number of important domestic and international brands. Customers range from restaurants and coffee shops to hotels, pubs and clubs and schools.
Fegans upgraded to the latest version of Accord after originally investing in the Accord supply chain software in 2008 for its telesales functionality. The upgrade offers the company centralised control of operations at both depots and the Accord Web Ordering investment gives its customers more flexibility in ordering. The web ordering implementation of is already underway and expected to go live for customers very soon.
Improved loyalty and sales
James Fegan, Fegans Foodservice managing director, stated: “We believe that by offering our customers the opportunity to order online we will not only reduce the costs associated with ordering but may well improve customer loyalty and increase sales.
“The Accord web ordering solution is very comprehensive, easy to use and gives customers a lot of self-management so we are confident that many of our customers will take advantage of it for at least some, if not all, of their ordering – and it’s an easy way for those who haven’t purchased from us before to take a look at what we offer and try out our service.”
