Department store retailer improves gift card service with integrate purchasing for corporate organisations and consumers
House of Fraser
has consolidated its online gift card purchasing operation with the integration of its business-to-consumer (B2C) site within the main House of Fraser website. The integration was managed in-house.
John Dove, House of Fraser for Business incentives manager, explained: “The integration allows for an enhanced consumer journey - customers can now add gift cards to their basket and continue to shop for any other regular product purchases online at www.houseoffraser.co.uk.
Consistent customer experience
"Previously, customers purchasing gift cards online were redirected from House of Fraser’s main site to a third party, which managed the end-to-end process on our behalf.
"Rather than making a completely separate purchase, buying a gift card is now the same as buying any other product online - it follows the same look and feel as the rest of the online product pages.”