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Charles Tyrwhitt adds new online testing & targeting

By Retail Technology | Wednesday September 18 2013

Jermyn Street clothing retail brand selects 'big data' testing and targeting analytics provider to boost global conversion for web and mobile customers

Charles Tyrwhitt, a retailer specialising in quality clothes for men and women, has selected a customer experience technology provider that uses big data analytics to create personalised online experiences for web testing and targeting.
 
Charles Tyrwhitt wanted to increase the number of concurrent tests it could set-up and run, improving business information. With Monetate, it will have more agility in its testing programme and can run an unlimited number of campaigns per month across key audience segments. 

It can also now target different customer segments based on parameters such as location, weather, previous behaviour, inbound campaign, device and custom analytics or customer relationship management (CRM) data.

Taking testing to a new level
 
With global sites in UK, US, Germany and Australia, Charles Tyrwhitt plans to use Monetate’s geo-targeting capabilities to target relevant messages by country. As Monetate allows for unlimited targeting options based on customer behaviour, previous purchases, location, device, situation, and in-session browsing, among other attributes, the retailer is looking to get a holistic understanding of its customers and serve the best experiences for them.
 
“With Monetate, we plan to take our testing programme to a different level, continuing to target our most important customer segments. As a direct marketer, this is inherent to the way we work,” said Jennie Blythe, head of web development and trading at Charles Tyrwhitt. “The Monetate product really clicked with our digital marketing team. We like that Monetate allows for faster and frequent campaign deployment, allowing business agility.”

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