Website optimisation programme will enable retailer to increase conversion rates, reduce marketing costs and introduce segmented customer personalisation
Fashion and accessories retail brands Monsoon
have appointed customer experience management platform provider Qubit
for an extensive website optimisation programme.
Qubit will be working with the fashion retailer to increase conversion rates, reduce its marketing costs and personalise its website according to its different customer segments.
Using the provider's personalisation platform, Monsoon is looking to enhance the user experience and create a more personalised experience for its diverse customer base.
Harnessing experience for programme
The website personalisation will use various data points, from the actual visitor opinion to visitor behaviour, to inform on opportunities and areas worth testing. This can range from lack of information on delivery for International customers to difficulties with filtering products, according to the provider.
The retailer will also work together with Qubit on the reduction of its marketing costs. This will involve migrating all of Monsoon’s tags onto Qubit's Opentag platform to make the site more agile and cost-effective. In addition Monsoon will also be deploying Qubit’s cost per acquisition (CPA) de-duplication, which will allow it to track and only pay the channel responsible for that sale.
Mark Dugdale, head of customer loyalty and online marketing at Monsoon and Accessorize at Monsoon, said: “We’ve deployed Qubit’s platform to improve the performance of Monsoon’s website. As well as placing the customer at the heart of all marketing decisions our other objective was to reduce our costs. Qubit’s Opentag tool was able to meet this and we look forward to seeing the results from the programme.”