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Brooks Sports invests in PLM software

By Retail Technology | Monday October 14 2013

Investment to streamline product development, materials management and sourcing requirements will consolidate capabilities for international footwear and apparel brand owner

Brooks Sports, a large manufacturer and marketer of running footwear and apparel, recently announced it will implement PTC product lifecycle management (PLM) technology. 

The implementation will enable Brooks Sports to move a single system to streamline product development, materials management and sourcing requirements in response to rapid growth across its product lines. 

To accommodate this growth, Brooks Sports realised the need to redefine business processes and product development initiatives to deliver product to market faster. PTC PLM footwear and apparel technology will enable the company to reduce cycle times through improved operational efficiency from initial concept to store delivery, ultimately improving overall profitability.

Industry-specific strategic support
  
“Brooks Sports wanted to standardise on a footwear and apparel-specific PLM technology foundation to support our growth plans,” stated David Bohan, president and chief operating officer of Brooks Sports, Inc. “We chose PTC Windchill FlexPLM because it will give us visibility early in the development cycles and will enable us to share design, materials and costing information between ourselves and our suppliers to achieve our growth plans.” 
 
In addition, Brooks Sports was particularly interested in the proven processes and practices enabled by out-of-the-box capabilities of PTC Windchill FlexPLM, which has been designed to address both retail and consumer industry-specific challenges, as well as everyday business pressures. It provides line planning, specification management, merchandising, product development, sourcing, costing, quality and compliance with supply chain collaboration capabilities for managing the complete product lifecycle.

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