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Costa licenses analytics software

By Retail Technology | Thursday November 14 2013

Test & Learn Management System will support analysis of strategic initiatives and management decisions across branded UK retail coffee shop chain

Costa, the coffee shop chain, has signed an agreement to license the Test & Learn Management System from Applied Predictive Technologies (APT). 

The Whitbread coffee brand will use APT to test strategic initiatives across its network of more than 1,600 coffee shops in the UK. 

It also follows a number of other hospitality brands, including McDonald’s Asia Pacific Middle East and Africa (APMEA), Subway, and Olive Garden, already using the cloud-based business analytics software to evaluate business initiatives, such menu strategies, pricing, marketing and media, labour and operations and capital investments.

Generating rapid business insight

“As the UK’s favourite coffee shop, it is critical for Costa to have the best tools in place to rapidly generate insights that create value for our business,” stated Matthew Price, finance director at Costa. 

“APT is instrumental in improving the analytic rigor and speed with which we make decisions on store investment and the right range of products. The ability to automate complex analytic processes has not only provided more accurate decisions, but it has significantly decreased the time required to understand the impact of each new idea.”

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