L.K. Bennett invests in online content
By Retail Technology | Thursday November 14 2013
New software investment provides dynamic media and media platform to boost UK and US e-commerce with in-house creation and rapid publishing of rich creative digital content
British luxury brand and shoe specialist L.K. Bennett has selected the Amplience Adaptive Media Platform to enhance its online website merchandising across campaign and product pages.
The e-commerce content management platform is helping L.K. Bennett to rapidly and easily produce and deliver creative marketing and merchandising content in-house.
L.K. Bennett chose Amplience Dynamic Media for its US site to significantly reduce the time and cost of uploading new collections and making modifications to existing media content.
It also improves the on-page conversion rate by delivering a rich engaging visual experience including zoom and 360-spin. And it also enables the optimisation of images for different channels – such as for mobile or tablet – by allowing different versions of the image to be drawn down from one high-resolution master asset.
Delivering rich and engaging visual experiences
The Amplience platform now supports L.K. Bennett in the creation and distribution of engaging web content, for both its UK and US sites, from look-books to product detail.
Through the use of web templates and drag and drop functionality L.K. Bennett is able to make the most of its stunning imagery across all of its ecommerce channels. This proved invaluable during the brand’s ‘Black Ribbon’ campaign, where the platform formed a seminal part in supporting the look-book landing page.
“Amplience has enabled us to design much more creative and engaging content for the site,” said Sarah Lukins, head of e-commerce at L.K. Bennett. “We’ve invested in our ecommerce proposition and have been rewarded with good levels of engagement.”
L.K. Bennett will now including a focus on using video more heavily across its campaigns and using Amplience to enable click-to-shop functionality.
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